AI Guide · PRACTICAL GUIDE
GEO and SEO: how to work on your visibility in AIs
SEO helps a site be discovered in search engines. The term GEO refers to the steps taken to understand and improve one's presence in responses generated by AIs. For a European company, both approaches converge on concrete needs: publishing an understandable offer, having verifiable information, and measuring what actually leads to a decision.
A list of results and an AI response are not read in the same way
In a classic search, the visitor compares several links and chooses a page. In an AI conversation, they may receive a summary, ask for a comparison, and then specify their budget. The brand present at the beginning is not necessarily the one the assistant retains at the end. It is therefore useful to observe the stages of the conversation in addition to tracking positions and clicks.
This does not mean that traditional SEO is becoming useless. Pages that correctly describe a company, its products, and its services remain a foundation. However, assistants do not all work in the same way. An observation on one engine and one date should not be presented as a permanent ranking valid in all AIs.
Start with the questions your offer answers
List the requests important to your buyers: comparison, price, usage, limits, delivery, availability, or booking. Link each request to an existing page. When the answer is missing, create the content that will help the visitor decide. When it already exists, check that it is accessible and understandable without having to interpret several scattered images or documents.
You can organise this work by families of intent. A product sheet answers the characteristics of a reference; a guide helps with choosing; a service page explains the terms; a comparison exposes verifiable differences. This organisation avoids producing several articles that repeat the same answer without providing additional information.
Strengthen consistency rather than multiplying promises
A brand benefits from maintaining the same information on its site and on third-party sources that it can correct. Changes in price, address, and range should be reflected with care. Reviews and external mentions can help a buyer verify a proposal, but their presence does not guarantee an AI recommendation.
Content should distinguish between what is established, what is declared by the brand, and what remains an estimate. Present the limits of comparisons, the date of verification, and the method used when these elements are necessary. Illustrative cases can explain an approach; they must be identified as such and must not take the form of invented testimonials.
What Google says about its AI features
Google indicates that SEO fundamentals remain relevant for its AI features and that it does not require a specific file or markup to appear there. Its recommendations do not constitute a universal rule for all assistants. The official guide is a good reference for checking Google's requirements, while observations for each engine must be interpreted separately.
In practice, check crawling, indexing, internal links, and the presence of important content in textual form. Structured data must correspond to what is displayed. Avoid selling a special file or a keyword formula as a guarantee of citation: the work must be linked to verifiable information and observations.
Use an audit to decide, then monitoring to compare
A useful audit defines the offers, profiles, area, language, and engines tested. It keeps the responses and identifies the sources when available. It separates brand presence, recommendation, and the final decision. Based on these observations, a team can prioritise corrections rather than treating all pages as if they had the same importance.
valooo.ia gathers this reading into an interactive dashboard and an action plan. To track progress, one must use a comparable protocol and document the changes. Impact estimates are used to discuss priorities; sales that are actually attributable require additional commercial data. Being cited more often constitutes a signal, not a guarantee of turnover.
From observation to your next action.
An interactive dashboard to understand where your brand is recommended, where it disappears, and what needs correcting.
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